以下是：武汉大学自考市场营销毕业论文，标题是：屈臣氏商品陈列策略

摘   要
人们常说商场如战场，在这场没有硝烟的战争中，如何满足消费者的物质和审美心理需求，是中国零售业生存和发展的必然发展趋势。随着我国社会主义市场经济的深入发展，零售业的营销理念也渐渐改变，尤其是商品陈列的营销理念。在商业发达的广州地区，零售连锁店的发展尤其令人注目，其中屈臣氏就是一家最负盛名的零售连锁店。屈臣零售连锁店是全球第三大保健及美容产品零售店，其整齐的商品陈列，蔚蓝的个性色彩与温馨的背景音乐让顾客得到亲切的购物体验。琳琅满目的屈臣氏商品不仅能满足消费者的需求，更是体验商品经济的前沿阵地，其陈列的商品以形、色、声、光组成消费者感觉机能的愉悦空间，让消费者的视觉、听觉、触觉来充分了解商品的信息。因此在分析屈臣氏的商品陈列现状下，用上网搜集相关资料和逻辑分析法对其的商品陈列进行探讨，目的是完善其陈列的不足之处。最后得出的结论是在所有影响顾客购物的要素中，商品陈列确是一个非常重要的指标，客观地增强顾客的视觉、听觉与触觉的强度能达到良好的商品陈列效果，激发顾客的购买欲而促进该零售店的经济效益。

关键词：屈臣氏、视觉、听觉、触觉

Abstract
The people often said the market like battlefield, does not have the gun smoke in this field in the war, how satisfies consumer's matter and the esthetic psychological demand, is the Chinese retail trade survival and the development inevitably development tendency. Along with the our country socialist market economy thorough development, the retail trade marketing idea also gradually changes, in particular commodity exhibition marketing idea. In the commercial developed Guangzhou area, the retail sales chain store's development is especially be looked, Watsons is most has the great reputation the retail sales chain store. Bends the feudal official to retail the chain store is the global third big health care and the cosmetology product retail shop, Its neat commodity exhibition, the deep blue individuality color and the warm background music let the customer obtain the kind shopping experience. Dazzling Watsons the commodity not only can meet consumer's need, is experiences the commodity economy the front position, its exhibition commodity by the shape, the color, the sound, the light composes the consumer to feel the function the joyful space, lets consumer's vision, the sense of hearing, the sense of touch come the full understanding commodity the information. Therefore in analyzes under Watsons  commodity exhibition present situation, with accesses the net the collection correlation data and the logical analytic method carries on the discussion to its commodity exhibition, the goal is consummates its exhibition the deficiency. Finally obtains the conclusion is in all influences customer shopping essential factor, the commodity exhibition really is a count for much target, objectively strengthens customer’s vision, the sense of hearing and the sense of touch intensity can achieve the good commodity exhibition effect, stimulates customer’s purchase to want to promote this retail shop economic efficiency.

Key words：Watsons，vision, sense of hearing, sense of touch